Shouldn't you put the same amount of effort into your giving as you might for your for-profit investments? After all, philanthropy is an investment, and one in which lives - not profits - are at stake.

Being innovative in your philantropy allows you to stride forward in your giving journey; you can marry your mind and heart to turn charity into lasting impact; and you can become more ambitious in your giving.

Of course, giving is deeply emotional. But supplementing emotion with research makes it more likely that a gift can have a bigger impact. It's like any investment. After all, you wouldn't put funds into stocks or bonds without understanding the potential return. Why wouldn't you do the same when investing in society?

The word ‘philanthropy’ brings up an image of somebody who’s had an illustrious career, has retired and is giving to highly established institutions that may or may not have ivy growing up their walls. I personally have felt the need to give philanthropy a reboot.

Philanthropy is often seen as society's risk capital. That means the onus is on philanthropists, nonprofit leaders and social entrepreneurs to innovate. But philanthropic innovation is not just about creating something new. It also means applying new thinking to old problems, processes and systems.

Instead of waiting until the holiday season - when mail solicitations flood in from worthy organizations - and making a flurry of gifts because this is the time of year to give, sit down and take stock. Identify your passion, learn about it, and direct your time, mind, and dollars to aligned causes and organizations.

Nonprofits are the intermediaries between generosity and social change.