Shouldn't you put the same amount of effort into your giving as you might for your for-profit investments? After all, philanthropy is an investment, and one in which lives - not profits - are at stake.

Philanthropy is often seen as society's risk capital. That means the onus is on philanthropists, nonprofit leaders and social entrepreneurs to innovate. But philanthropic innovation is not just about creating something new. It also means applying new thinking to old problems, processes and systems.

The fact that 35 percent of all American giving went to religious organizations in 2010 reflects how closely bound many of us are with our place of worship.

Shouldn't you put the same amount of effort into your giving as you might for your for-profit investments? After all, philanthropy is an investment, and one in which lives - not profits - are at stake.

Instead of waiting until the holiday season - when mail solicitations flood in from worthy organizations - and making a flurry of gifts because this is the time of year to give, sit down and take stock. Identify your passion, learn about it, and direct your time, mind, and dollars to aligned causes and organizations.

Being innovative in your philantropy allows you to stride forward in your giving journey; you can marry your mind and heart to turn charity into lasting impact; and you can become more ambitious in your giving.

The word ‘philanthropy’ brings up an image of somebody who’s had an illustrious career, has retired and is giving to highly established institutions that may or may not have ivy growing up their walls. I personally have felt the need to give philanthropy a reboot.