The 1970s were the height of social mobility. College was accessible. My grandfather was a poor immigrant who went to a public school in Ohio, and my father went to Harvard. That wasn't unusual. There was a feeling that anything was possible and you didn't have to be born into money to have a successful life. Now, people don't believe in the idea that anything is possible. We have more inequality than we've had ever before and a greater concentration of wealth in the hands of a few.
Lauren GreenfieldRace is a huge factor when it comes to income and social inequality, and it plays a role in the structural barriers you are talking about. But when you're in the upper echelon of the 1 percent - even though it's certainly a more white demographic overall - there are fewer barriers.
Lauren GreenfieldI'm also looking for the psychological elements that fuel commodity culture. For example, if we imbue girls with deep insecurity about their bodies through images of an impossible ideal, we create a really vulnerable and avid consumer. If somebody feels that they're not OK without a certain product, you have a very deep and loyal market that will come back to the product again and again. Sometimes, this process is both rational and irrational.
Lauren GreenfieldMy photography is often a sociological look at American culture and it's been very well published in the UK.
Lauren GreenfieldI've been a documentary photographer for much longer than I have been a filmmaker.
Lauren GreenfieldDuring the Reagan eighties, the idea that money was a good thing - it was good to be rich; that wealth was a reflection of your character. We see this today in perceptions of Donald Trump: the idea that money is an expression of success and even goodness. I compare that with my dad's generation, where the American Dream was about giving your kids a better life, but not just in material terms. The American Dream was also about doing something good in the world. The home was at the center of the dream, but home also represented community, shelter, and stability for your family.
Lauren Greenfield