I always believed, right from the beginning, if you're going to do something, do it the best. If you're going to work, you want to enjoy it-make a product that you really enjoy selling or owning.

It's the rough diamond that dictates what you can get out of a diamond. You can't say, "I'm going to make this," or, "I'm going to make that." It's nature. Whatever nature gives us, we explore and we build on. We can't create something that is not in the stone, so we take away as many imperfections as we can. Sometimes, you can't take them all away. But mostly, our cut, our polish, the life we put into the stones, the beauty that we bring out is exceptional.

I went to a job and sat down as a proper apprentice, learning how to make jewelry. It involved a lot of remodeling and repairing. It was a bad time in England in those days and people didn't have much money - they would repair a ring rather than buy a new one. They would thicken up the gold. I learned all the ways to make something look new again.

I can't draw. I can't paint. But what I can do is tell somebody else what to do. I'm a creator. I can tell an artist what to do. I can be behind the artist. I have the eye, so I can move things around. I can put stones together. I can match them.

I was always a little bit of a collector and a hoarder. And whenever I got involved in anything, whatever it was - even when I was a kid and I collected cigarette cards - I really got into it and had the most. So when it came to paintings, once I got the bug, I always wanted to buy something. But I really knew nothing about art.

I think a lot of people are involved in art because of the fashion of art and the conversation. It gives them a certain sophistication, something to speak about. But art is, if it's conceptual, really about understanding the concept. And if it's beautiful, it's about seeing the beauty. It's gone much further than that now. There's too much commercialism attached to art. If the market cracks one day big-time, you'll frighten so many people away who will never come back. Because they don't really feel for art. People who buy art should want it because they love it, they want to enjoy it.

I'm attracted to the work of younger artists, and it's affordable compared to mature art, so you can take a chance much easier on a younger artist. I can't say that I've found an artist who I think is going to be the next Bacon or Warhol. You shouldn't have to do that really. You go forward, and you find something new.