It's the rough diamond that dictates what you can get out of a diamond. You can't say, "I'm going to make this," or, "I'm going to make that." It's nature. Whatever nature gives us, we explore and we build on. We can't create something that is not in the stone, so we take away as many imperfections as we can. Sometimes, you can't take them all away. But mostly, our cut, our polish, the life we put into the stones, the beauty that we bring out is exceptional.
Laurence GraffI always believed, right from the beginning, if you're going to do something, do it the best. If you're going to work, you want to enjoy it-make a product that you really enjoy selling or owning.
Laurence GraffI can't draw. I can't paint. But what I can do is tell somebody else what to do. I'm a creator. I can tell an artist what to do. I can be behind the artist. I have the eye, so I can move things around. I can put stones together. I can match them.
Laurence GraffWhen there's an opportunity, some people pass it by. I've been lucky enough to recognise opportunities and every day, in my business, there's an opportunity somewhere - to buy, expand, design.
Laurence GraffCollecting contemporary art I started with some of the younger artists. Although, having a son who's an artist, I was hesitant-I think he was a little anxious when I bought another young man's work. But it might have encouraged him in the long run.
Laurence Graff