Leaders identify, articulate, and summarize concepts that motivate others. Most important, they boil concepts down to an understandable idea.

A wise person does not fear the edges and fringes, but studies them. Indeed, he or she is often in them, working to make change happen.

People who succeed speak well of themselves to themselves.

Perhaps the true mark of a leader is that she or he is willing to stand alone.

Nobody wins until we all do.

If you believe you have a just cause, an important message, or a key contribution to make, you will be just as innovative as a college freshman desperate to see his girlfriend six hundred miles away. You will get there any way you can.

Ken & Mark weave a simple, compelling tale that contains profound truths. If only we all knew The Secret.