Femininity itself has become a brand, a narrow and shrinking formula of commoditised identity which can be sold back to women who have become alienated from their own power as living, loving, labouring beings.

Everyone who was ever told a fairytale knows what happens to women who do their own magic.

Stories matter. Stories are how we make sense of the world, which doesn't mean that those stories can't be stupid and simplistic and full of lies. Stories can exaggerate and offend and they always, always matter.

If all women on earth woke up tomorrow feeling truly positive and powerful in their own bodies, the economies of the globe would collapse overnight.

The best way to stop girls achieving anything is to force them to achieve everything.

Men grow up expecting to be the hero of their own story. Women grow up expecting to be the supporting actress in somebody else's I refuse to burn my energy adding extra magic and sparkle to other people’s lives to get them to love me. I’m busy casting spells for myself.

Public 'career feminists' have been more concerned with getting more women into 'boardrooms,' when the problem is that there are altogether too many boardrooms, and none of them are on fire.