I really want the audience to be on the edge of their seats.

You can never be too prepared. I don't believe creativity needs to come from chaos, I find it's easier to be creative when I'm really "ready".

While it is increasingly possible for filmmakers to find an audience on their own (something that is particularly popular amongst documentary filmmakers) I'm still a believer in the "specialist". By this I mean, I back myself as a filmmaker, but I leave the marketing and distribution of my films to the experts.

Pink culture is presented in a positive, pink and gentle way bordering on the thinking that we are "close" to finding a cure. This does not reflect today's reality of more women dying around the world from this disease and the lack of real progress.

The thing I learned was the lack of coordination in research projects in the world and therefore you will have gaps in what we could possibly learn from these research projects.

I really want the audience to be on the edge of their seats.

Everybody has someone in their life that has breast cancer. It touches femininity, motherhood and sexuality and as Barbara Brenner says in the film, "you get to say breast out loud in public." Big corporations know this and market in a particular way knowing that women make most of the buying decisions in a household.