Basketball is my passion, I love it. But my family and friends mean everything to me. That's what's important. I need my phone so I can keep in contact with them at all times.
LeBron JamesWe hated Cleveland growing up. There's a lot of people in Cleveland we still hate to this day.
LeBron JamesThe modern athlete is an individual corporation. I'm not quite sure it's very good for sport, or good for team work, or those different things that sport says it's about. This is about business.
LeBron JamesWhere I grew up - I grew up on the north side of Akron, lived in the projects. So those scared and lonely nights - that's every night. You hear a lot of police sirens, you hear a lot of gunfire. Things that you don't want your kids to hear growing up.
LeBron JamesCommitment is a big part of what I am and what I believe. How committed are you to winning? How committed are you to being a good friend? To being trustworthy? To being successful? How committed are you to being a good father, a good teammate, a good role model? There's that moment every morning when you look in the mirror: Are you committed, or are you not?
LeBron JamesI don't really get involved in it, the whole thing. I understand how important this city is and what I mean to this city and what our team means to the city... but I don't get caught up into it. I just go out and play my game. I try to lead the best way I can, and if I can put my team and this franchise in a position to win the title, I'm grateful for that.
LeBron James