I really wouldn't call a lot of what's online "literature" since that word, to me, refers to a sub-genre of writing that belongs to the heavy-hitters, the canonical writers, Shakespeare, Dante, Milton, Dostoevsky, Kafka, and even Toni Morrison, George Saunders, Thomas Bernhard, Sebald, Borges, DFW, e.g.
Lee KleinArtists used to argue about art for art's sake versus social realism etc, and now it's like the most dominate argument is related to "art for the market's sake." It's a necessity, somewhat, for some people.
Lee Klein