It's learning how to negotiate to keep both sides happy - whether it's for a multi-million dollar contract or just which show to watch on TV, that determines the quality and enjoyment of our lives.
Leigh SteinbergAs I write in my book, there is a misnomer that destroying another person's position is an effective and practical way to negotiate.
Leigh SteinbergMy grandfather was running Hillcrest Country Club, and that's where a whole group of Hollywood comedians hung out.
Leigh SteinbergThen I went to UCLA - so of course I became a huge Bruin basketball fan... and later came to football.
Leigh SteinbergWhatever fighting words you hear from the bargaining table, the reality is that with the new TV contract about to take effect and the incredibly lucrative ancillary revenue streams, both sides know we are on the verge of ushering in the most lucrative payday in the history of professional sports. The history of professional football is that nothing happens until the very last moment.
Leigh Steinberg