As I write in my book, there is a misnomer that destroying another person's position is an effective and practical way to negotiate.

It's learning how to negotiate to keep both sides happy - whether it's for a multi-million dollar contract or just which show to watch on TV, that determines the quality and enjoyment of our lives.

Then I went to UCLA - so of course I became a huge Bruin basketball fan... and later came to football.

As I write in my book, there is a misnomer that destroying another person's position is an effective and practical way to negotiate.

When it comes to holdouts, there's a presupposition that the player is some angry rebel who's defying authority and only cares about the money.

There's never a benefit to bragging too much about a deal because the only sure thing is that I'm probably going to be dealing with that same general manager or that same person over and over again.

When it came to football there was a certain age where I realized that my future in football was being a grease spot on the side of some bigger player.