Now we're getting a whole generation of kids who have never had a football team in L.A., so they don't miss it and don't ask for it. It becomes self-perpetuating. They don't know what they're missing.
Leigh SteinbergWhatever fighting words you hear from the bargaining table, the reality is that with the new TV contract about to take effect and the incredibly lucrative ancillary revenue streams, both sides know we are on the verge of ushering in the most lucrative payday in the history of professional sports. The history of professional football is that nothing happens until the very last moment.
Leigh Steinberg