The simple definition of evangelism: Those who know, telling those who don't.
It could be said that just about anyone we encounter is our neighbor, but it especially applies to those we would be least likely to love.
The significant mistake of the traditionalists is they require the people to start where the church is instead of the church starting where the people are. Innovators begin by asking, 'What do we need to do to reach the people where they are?'