The media can make boxers, controls who makes it big and who doesnยt. They can build up fighters or knock them down.
Lennox LewisThere were different heroes with different images. There was Mike Tyson, the animal, there was Evander Holyfield, the devout, the priest. And there was me, the thinker, the intellectual boxer. So there was something for every fan, if you like. The public could always identify with one of us.
Lennox LewisBoxing always was corrupt and always will be corrupt. The three world champion's belts really are absurd. One single association would make this business more reputable. Just as powerful as the promoters, is the media. The cable networks control the cash flow. You canยt ignore the influence the media and the promoters have on the sport. They have a financial objective - high ratings, selling pay-per-views and selling out arenas. Because of the system, the public may not be seeing the best the sport has to offer, but what sells.
Lennox Lewis