We call the heroes of the past heroes of production.We feel entitled to call the present day magazine heroes 'idols ofconsumption'.Indeed, almosteveryoneofthem is directly, or indirectly, related to the sphere of leisure time.

We call the heroes of the past heroes of production.We feel entitled to call the present day magazine heroes 'idols ofconsumption'.Indeed, almosteveryoneofthem is directly, or indirectly, related to the sphere of leisure time.