Subliminal is about how we misinterpret our behavior because were unaware of what our unconscious minds are doing.

One thing that feeds into the way you experience the social world is your mood - and one thing that affects your mood is the weather.

When we are in the grasp of illusion - or, for that matter, whenever we have a new idea - instead of searching for ways to prove our ideas wrong, we usually attempt to prove them correct. Psychologists call this the confirmation bias, and it presents a major impediment of our ability to break free from the misinterpretation of randomness.

We judge people and initiatives by their results, and we expect events to happen for good, understandable reason. But our clear visions of inevitability are often only illusions.

We also use our imagination and take shortcuts to fill gaps in patterns of nonvisual data. As with visual input, we draw conclusions and make judgments based on uncertain and incomplete information, and we conclude, when we are done analyzing the patterns, that out picture is clear and accurate. But is it?

Nonverbal communication forms a social language that is in many ways richer and more fundamental than our words.

Subliminal is about how we misinterpret our behavior because were unaware of what our unconscious minds are doing.