Subliminal is about how we misinterpret our behavior because were unaware of what our unconscious minds are doing.

Regression toward the mean. That is, in any series of random events an extraordinary event is most likely to be followed, due purely to chance, by a more ordinary one.

We believe that when we choose anything, judge a stranger and even fall in love, we understand the principal factors that influenced us. Very often nothing could be further from the truth. As a result, many of our most basic assumptions about ourselves, and society, are false.

Social rejection doesn't just cause emotional pain; it affects our physical being.

Nonverbal communication forms a social language that is in many ways richer and more fundamental than our words.

Listeners instinctively detect that when we lower the usual pitch of our voice, we are sad, and when we raise it, we are angry or fearful.

What I've learned, above all, is to keep marching forward because the best news is that since chance does play a role, one important factor in success is under our control: the number of at bats, the number of chances taken, the number of opportunities seized.