You won't see Moonves on Twitter.

I understand why creative people like dark, but American audiences dont like dark. They like story. They do not respond to nervous breakdowns and unhappy episodes that lead nowhere. They like their characters to be a part of the action. They like strength, not weakness, a chance to work out any dilemma.

You won't see Moonves on Twitter.

As the TiVos and the Replays are coming into our world - and they're coming - it's better to - be inside the tent and figure out what they're doing and to work hand in hand with them as opposed to saying, 'You know what, the automobile is not going to work. I'm going to stick to my horse and carriage,' you know.

Broadcasting for advertisers is still the best game in town, and they know it. Look, I admire a lot of the shows on cable. I think 'Mad Men' is wonderful. I think 'Breaking Bad' is wonderful. But let's remember they're about one-tenth the audience of NCIS.

Rebuilding a network is a slow, brick-by-brick process. It's not just creating a hit show - it's building shows to back up that hit show; it's creating an identity of success so that people want their shows on your network.

My wife is the host of Big Brother. Her name is Julie Chen, and she'll say, "Da da da,* but first* we do this." So they mashed together her saying "but first" a couple dozen times. Literally. In different outfits. And when you cut it together like that, it appears very robotlike. They called her the Chenbot.