Must a name mean something?" Alice asked doubtfully. Of course it must," Humpty Dumpty said with a short laugh; "my name means the shape I am - and a good handsome shape it is, too. With a name like yours, you might be any shape, almost.
Lewis CarrollOne of the deepest motives (as you are aware) in the human beast (so deep that many have failed to detect it) is Alliteration.
Lewis Carroll