Seeking the invisible through the imagery of the visible, the Americans never can get quite all the way to the end of the American dream.

Except in a few well-publicized instances (enough to lend credence to the iconography painted on the walls of the media), the rigorous practice of rugged individualism usually leads to poverty, ostracism and disgrace. The rugged individualist is too often mistaken for the misfit, the maverick, the spoilsport, the sore thumb.

The mystical nature of American consumption accounts for its joylessness. We spend a great deal of time in stores, but if we don't seem to take much pleasure in our buying, it's because we're engaged in the acts of sacrifice and self-definition. Abashed in the presence of expensive merchandise, we recognize ourselves . . . as suppliants admitted to a shrine.

Label celebrity a consumer society's most precious consumer product, and eventually it becomes the hero with a thousand faces, the packaging of the society's art and politics, the framework of its commerce, and the stuff of its religion.

I never can pass by the Metropolitan Museum of Art in New York without thinking of it not as a gallery of living portraits but as a cemetery of tax-deductible wealth.

Money is like fire, an element as little troubled by moralizing as earth, air and water. Men can employ it as a tool or they can dance around it as if it were the incarnation of a god. Money votes socialist or monarchist, finds a profit in pornography or translations from the Bible, commissions Rembrandt and underwrites the technology of Auschwitz. It acquires its meaning from the uses to which it is put.

To the United States the Third World often takes the form of a black woman who has been made pregnant in a moment of passion and who shows up one day in the reception room on the forty-ninth floor threatening to make a scene. The lawyers pay the woman off; sometimes uniformed guards accompany her to the elevators.