Scientists are used to debating with one another about the finer points of new research. But increasingly, they find themselves battling their televisions and computer screens, which transmit ever-more-heated rhetoric from politicians, pundits, and other public figures who misinterpret, misrepresent, and malign scientific results.
Lewis M. BranscombWhile it is becoming increasingly obvious that the fundamental architecture of a system has a profound Influence on the quality of its human factors, the vast majority of human factors studies concern the surface of hardware (keyboards, screens) or the very surface of the software (command names, menu formats).
Lewis M. BranscombTechnological innovation is the successful implementation (in commerce or management) of a technical idea new to the institution creating it.
Lewis M. BranscombScience has been the absolute bedrock of technological and economic progress in the United States.
Lewis M. BranscombWhile political and cultural factors are important as explanations for differences in national technology policy and industrial practices, emergent trends in science, engineering and management are leading to new paradigms for high-technology innovation in both Japan and the United States.
Lewis M. Branscomb