Success doesn’t always look like what we think it looks like.

Apple makes computers and they have to be great at providing the product they promised every individual who wants to purchase from them. This is where they should spend the bulk of their energy.

I also believe that at a critical point (more than six people?), that collective wisdom turns into group think.

Still, it formed one of my basic beliefs about success which is this: most of the time, success can be measured in terms of how much more than others you have of something that's in short supply. This includes money, reputation, respect, etc.

However, there's nothing more inspiring than a company that does solve problems and those problems are captured as part of a larger story.

In companies, there are three activities that should be labeled better. First there is the "CORE" which is the thing the company does that its customers pay it to do.

As you climb of the organizational ladder, you have to redefine your role in the value chain from player to captain to coach to manager, and for some, to owner. These are different roles and you won't be able to succeed as a manager when you're acting like a player.