The message of our campaign is "Make every mother and child count". This campaign is not just about health. It is also a powerful call for radical progress in women's rights and the rights of their children. Too often, the health of mothers and children does not count. In too many parts of the world, they are forgotten.

It is important for me that I represent a brand that reflects my personality.

I actually started modeling in Ethiopia, because that's where I grew up, and I started out by just doing little fashion shows for school, and I liked it so much that I started pursuing it.

The message of our campaign is "Make every mother and child count". This campaign is not just about health. It is also a powerful call for radical progress in women's rights and the rights of their children. Too often, the health of mothers and children does not count. In too many parts of the world, they are forgotten.

My children are still young, but I try to talk to them about giving back and how important it is, just to look at the world, be invested in things, to be passionate about things, to have a dream.

I never thought modeling would become my career. I thought it was something I'd do to pay my way through college.

When our mothers are alive and healthy, they do extraordinary things... like the mothers of Plaza de Mayo, who marched in Argentinean plazas, defying the military junta dictatorship and demanding the whereabouts of their abducted children... or the Liberian mothers who faced down civil war armed only with T-shirts and courage.