Pitching was about fooling people, manipulating them, making them believe in something that ultimately wasn't there. Great pitching was great lying.
Linda EllerbeeI've heard it said that the first law of journalism is to confirm existing prejudice, rather than contradict it.
Linda EllerbeePeople are pretty much alike. It's only that our differences are more susceptible to definition than our similarities.
Linda Ellerbeein television the product is not the program; the product is the audience and the consumer of that product is the advertiser. The advertiser does not 'buy' a news program. He buys an audience.
Linda Ellerbee