One of the key skills you'll need to bring change to the world will really test your creativity, as well as your sanity, your patience, and your resolve. It has to do with how to take your dream and make it as real as possible. It doesn't really matter what your dream is, "going big" means doing it to the utmost. To do that, you need one thing: other dreamers to share your dream. If you learn to make your dream a team effort, you'll find the key to growing big.
Linda RottenbergProducts, profits, and paychecks are not enough anymore. These days, society cares how you treat your own workers. Customers want to know you promote the same values inside your walls as you do outside; job hunters want to know you care about them before they send in an application. Your culture is your brand. You need to create an organization where your employees believe in what you do.
Linda RottenbergOne of the biggest lessons when it comes to working with friends and family is to have the confidence to fire your mother-in-law if need be. The way to keep issues with loved ones out of the boardroom is to create what I call a start-up prenup, a document that puts the rights and responsibilities of each partner on paper. It's OK to start a business with those you love, but make sure you have a plan if the love goes away. But too often I've seen the dreadful alternative. My advice is formalize your partnership agreement.
Linda RottenbergA lot of people will tell you the first step to starting something new is to have an idea. But to me the first step starts long before that. The first step to acting like an entrepreneur is to look not at the writing on the wall but at the spaces between the writing. It's in the gap between what's being said and what's not being said that entrepreneurs thrive. The way to get going is to find the courage to take your dream out of your head and put it to the test in the real world. Don't just think it; act on it.
Linda RottenbergIn my experience, some of the biggest obstacles to becoming a successful entrepreneur aren't financial or structural - they are internal and psychological. It's important for dreamers to believe in themselves and their ideas, to fend off the skeptics and find others who will share in their dreams. Once you understand that being called "crazy" is a compliment, you realize that you can get beyond other people's opinions and zig when others zag.
Linda RottenbergToday, entrepreneurs are at the forefront of a new era in which organizations put talent at the heart of their business models. And they have no choice. Having grown up surrounded by entrepreneurial freedoms, workers expect flexibility. They insist on collaboration. They demand meaning. Creating an environment that brings out the entrepreneurial instincts in your workforce - a worldview we might call "employeeship"- is key.
Linda Rottenberg