A brand is a voice and a product is a souvenir.

A new model is starting to take root and grow, one in which consumers have more choices, more tools, more information, and more power to guide these choices. I call this emerging model The Mesh.

Some of history's cleverest business minds understood the power of share platforms, from the aggressive titans who made fortunes building the nation's railroads, to Conrad Hilton, who created the first premier brand of international hotels.

Every time we share something rather than own it ourselves, we reduce the stress on the planet. That could make the critical difference as the global population continues to grow.

Our ever-present mobile devices provide the immediate and convenient information necessary to make sharing things truly irresistible.

Access to goods, services & talent triumphs over ownership

The Mesh difference is that with GPS-enabled mobile Web devices and social networks, physical goods are now easily located in space and time.