Names don't matter, CVs don't matter, previous publications don't matter at all, because, in a certain way, the ideal is for someone to come completely out of left field. And still, of course, it is hard to say no to a writer who matters a lot to you and who you know matters to your readers.

Pretty much every issue that we've put out, there have been at least one or two things that really surprised me. It sounds like bullshit, but most of the stories that we've run had that effect on me. We get thousands and thousands of submissions and I don't think we've published a story yet - very few, anyway - where there wasn't something like what Mona Simpson described, where a first sentence or a first page didn't just really command attention.

I love having people around who are better interviewers than I am and who can make the time to do a really great job. All of the interviews that we've published are with people who really interest me.

I have the feeling that the magazine can reach many more people than it reaches and has something to offer that not everyone knows who should know it. That's why we're starting an app, and that's why we do the blog. But editorially, I think it's mainly a matter of keeping your eyes peeled. You just really don't know what's going to come along.

So, short stories have an even harder time, because they tend to get read during the day, between other things. They're interstitial. And yet the content of short stories tends to be very much "nighttime" content.

I tend to think that the onus is on the writer to engage the reader, that the reader should not be expected to need the writer, that the writer has to prove it. All that stuff might add up to a kind of fun in the work. I like things that are about interesting subjects, which sounds self-evident.

I don't know what people should be reading. Only you know what you should be reading.