Basically what you want in any profession - I would say the same thing if I were a lawyer or a doctor - is you want bright undergraduates to look at your profession as something they would be interested in getting into.
Louis MenandFor the kind of places I've written for and the kind of writing that I've done, the general way to think about your audience is to think about somebody who's like yourself, but in a completely different discipline.
Louis MenandA person whose financial requirements are modest and whose curiosity, skepticism, and indifference to reputation are outsized is a person at risk of becoming a journalist.
Louis MenandJust in higher education alone, more people go to college now, by enormous amounts, than went to college in the '50's and '60's. So that represents a whole new literate public that's a consumer of literature, of news, of print, of, you know, opinion. And that's a bigger audience and much more diverse audience than it used to be.
Louis Menand