I learned to ask myself questions like: Why is something made the way it is? Why does a motorcar look like it does? Is it right or wrong? What is an airplane? Why is it shaped like that? Then, later, I became a diver and studied subaquatic life and the streamlining of sharks and manta rays. Any fish is superior to the shapes we humans have invented - and unchanged for 250 million years, imagine!
Luigi ColaniIt took two years of me telling Canon engineers that a camera is a thing between the human hand and the human eye, so it had to have ergonomics on both sides! They got the message, and we did it, and overnight it was the camera of the world. Everyone - Nikon, Yashica, Sony - all copied Colani.
Luigi ColaniIt isn't easy for me to have contact with the industry, because it is so outdated. Look at General Motors, look at -Mercedes, look at Chrysler, look at Porsche, look at BMW . . . They are all building cars from yesterday! Nobody has an idea how the car of tomorrow should look. I've built them already. I have the prototypes in my exhibition, but they won't do it.
Luigi ColaniThe thing is, 75 percent of design today is absolutely outdated. It all has to be redesigned with the materials and knowledge that we now have. We know so much more than what we are doing.
Luigi Colani1973 was the first gasoline crisis in the world. That year, I designed the first aerodynamic truck, eating 40 percent less fuel. I put it on exhibit everywhere. It was 30 years ahead of its time. Nobody is building it today, and everybody still has problems with their boxy cars and trucks eating up fuel.
Luigi Colani