360 deals are the new things of the industry. It's not about selling records; it's about selling T-shirts, getting a piece of your publishing, getting a piece of your touring, and all these other kind of properties.
Lupe FiascoI saw the dudes who would be the gangsta, big-time guys on the block, but would also be dedicated fathers. It was kind of weird to see that dual story that everybody has.
Lupe FiascoIt's a funny line when you're walking - the creativity, the subjectivity versus the objectivity, creativity versus the business, and recognizing that you are in the music business, so there are certain things that you have to acquiesce to on the business side and certain creative decisions that you have to make for the purposes of serving the business side of it.
Lupe FiascoDa Pak was a group out of Chicago. It was a put-together group. We actually met for the first time at this showcase. They were like 'Yo, you should do a song together.' So we did. It just so happened that the name of the song was 'Wolf Pak.' They said, 'Y'all should be a group called Da Pak, and here's a record deal.'
Lupe Fiasco