Across the world, on your phone, everybody gets the same list of things to read, listen to, and watch.
M.I.A.Now, [hip-hop/grime artists] Stormzy, Skepta, or the Section Boyz have to be validated by Drake, Rihanna or Beyoncรฉ. They're rolled into this one urban culture bubble; it's not really to do with, "I'm specifically f - ked off about my country and what's going on in my town." We're very much only showing success to artists who impress American artists, and I'm one of them.
M.I.A.I think I have to expand my creativity a bit, because it's difficult for critics to be, "Oh, this person writes their own lyrics and sometimes writes their own beats and sometimes makes her own videos." They funnel me through, "Oh, is it as good as blah-blah's record, which has had 50 million writers on it?"
M.I.A.