Culturally, I found myself in a very weird situation: you were the person that had made that journey to the West, and then you were going back to comment on something, and then suddenly you were questioned and told, "You can't touch that now because you're a pop star."

I'd be very controversial if I said why, and I don't do controversial anymore. That's too passé. So last year. Being controversial is boring now.

Now, [hip-hop/grime artists] Stormzy, Skepta, or the Section Boyz have to be validated by Drake, Rihanna or Beyoncé. They're rolled into this one urban culture bubble; it's not really to do with, "I'm specifically f - ked off about my country and what's going on in my town." We're very much only showing success to artists who impress American artists, and I'm one of them.

I'm still working out my opinions - it's always a question mark. I leave loads of space open, and people don't like that.

If right now, culture's so divisive, it just leaves these millions of people like me out.

With homogenized culture, even if you feel frustrated, you'd have to write a Taylor Swift song to get heard.

I felt pissed off because I realized that you have to teach people in a clichéd way how to be happy-and happiness has become too one thing in American media. Achieving happiness is not really about having a flat stomach and the best car.