You can be labelled but if it doesn't speak to people then it won't work. The social media and online has been really important. Fans are really smart too: they don't want to hear something manufactured or something that has too much marketing behind it.
Mac MillerI flood the Internet with what I think is quality content. That's why I did things like giving out a song every 100,000 Twitter followers because I am just looking for ways to get my fans to hear all this music without over saturating things.
Mac MillerThe blogs have been great and everything, but I think, for me, it's better to have a central place on the Internet for all my fans to go and show their friends my YouTube, Twitter, and social networking sites. To have that spread all on its own and have a central station to get everything Mac Miller.
Mac Miller