You have major labels that are willing to take unconventional approaches because the old model is crumbling in front of us.
MacklemoreI grew up in the spoken-word community. Before everybody had a home studio, or before we could get booked for shows, open mics were the only way to be heard by other people. It really gave me a chance to develop as a performer. Reading a piece of poetry with no beat in front of 20 people is way more challenging than rocking for 10,000 people.
MacklemoreMichael Jordan was a cultural icon that everybody on the playground wanted to be. The Bulls dynasty was a huge part of my childhood and it was the peak of my basketball interest as a kid.
MacklemoreIt's just way more fun making art, growing, grinding for a fan base, and traveling the world with a friend.
Macklemore