Consciousness rap - a term that I don't think exactly exists but gets thrown around a lot - is not exactly popular.
MacklemoreI grew up in the spoken-word community. Before everybody had a home studio, or before we could get booked for shows, open mics were the only way to be heard by other people. It really gave me a chance to develop as a performer. Reading a piece of poetry with no beat in front of 20 people is way more challenging than rocking for 10,000 people.
MacklemoreI want to make music that I like; not something that I have to make because I think it's going to sell.
Macklemore