I definitely use "smiling while rapping" as a tool in the booth. I want to have fun while recording. At times it can get tedious and stressful when it's not sounding the way you heard it in your head, but you've got to remember to just smile and appreciate the fact that you're even in the booth and there are people who want to hear your art.
MacklemoreI want to make music that I like; not something that I have to make because I think it's going to sell.
MacklemoreYou have major labels that are willing to take unconventional approaches because the old model is crumbling in front of us.
Macklemore