Give the public the 'image' of what it thinks it ought to be, or what television commercials or glossy magazine ads have convinced us we ought to be, and we will buy more of the product, become closer to the image, and further from reality.
Madeleine L'EngleI think your mythology would call them fallen angels. War and hate are their business, and one of their chief weapons is un-Naming - making people not know who they are. If someone knows who he is, really knows, then he doesn't need to hate. That's why we still need Namers, because there are places throughout the universe like your planet Earth. When everyone is really and truly Named, then the Echthroi will be vanquished.
Madeleine L'Engle