Research your idea. See if there's a demand. A lot of people have great ideas, but they don't know if there's a need for it. You also have to research your competition.
Magic JohnsonEveryone thought I was going to die like a year later, they didn't know. So I helped educate sports, and then the world, that a man living with HIV can play basketball. He's not going to give it to anybody by playing basketball.
Magic JohnsonI've always studied business. Even when I was a ball player, I'd read business journals and the business sections of newspapers.
Magic Johnson