I honestly don't read that much. Obviously I read chess books - in terms of favorites, Kasparov's 'My Great Predecessors' is pretty good.
I really enjoy the experience of playing humans. The psychological game is so much more important.
People ask what my goal is. I don't have a goal.
I think with chess as with everything, marketing is the main issue.
I've never really had a favorite player, past or present.
If you want to get to the top, there's always the risk that it will isolate you from other people.