There is just no way any management with any intelligence and foresight cannot recognize the value of a corporate image. It is the best, single marketable investment that a company can make.

When a fissure off the California coast started pumping and dumping oil on the nearby towns and beaches, everybody started dumping on Union Oil. Matters weren't helped one iota by a manufactured quotation attributed to Union's president, Fred Hartley, alleging his amazement at the publicity for the loss of a few birds.... Fred Hartley never said what the press reported, as the transcript and the Senate committee members definitely established. But I don't suppose the truth will ever catch up with the more colorful falsehood.

A little while ago I visited Omaha Beach for the second time in my life. In the intervening 26 years, nearly 20,000 tides had come and gone and little remains visible of the greatest military landing in man's history of endless warring. What's to be seen is mostly in a superb museum and a panoramic cemetery. The cemetery memorializes with dignity and grandeur the event and the dead, and moves one deeply. Before they die less precipitously and/or in lesser purpose, Americans who can should visit World War II's Normandy Beach. Such seeing and remembering helps a man's perspective.

Enlightening editorial writers is even more difficult than educating educators.

The hardest work of all - doing nothing.

Looking the part helps get the chance to fill it. But if you fill the part, it matters not if you look it.

Knowing when to keep your mouth shut is invariably more important than opening it at the right time.