There is just no way any management with any intelligence and foresight cannot recognize the value of a corporate image. It is the best, single marketable investment that a company can make.
Malcolm ForbesWhen a fissure off the California coast started pumping and dumping oil on the nearby towns and beaches, everybody started dumping on Union Oil. Matters weren't helped one iota by a manufactured quotation attributed to Union's president, Fred Hartley, alleging his amazement at the publicity for the loss of a few birds.... Fred Hartley never said what the press reported, as the transcript and the Senate committee members definitely established. But I don't suppose the truth will ever catch up with the more colorful falsehood.
Malcolm Forbes