Economists often talk about the 80/20 Principle, which is the idea that in any situation roughly 80 percent of the โworkโ will be done by 20 percent of the participants. In most societies, 20 percent of criminals commit 80 percent of crimes. Twenty percent of motorists cause 80 percent of all accidents. Twenty percent of beer drinkers drink 80 percent of all beer. When it comes to epidemics, though, this disproportionality becomes even more extreme: a tiny percentage of people do the majority of the work.
Malcolm GladwellActivism that challenges the status quo, that attacks deeply rooted problems, is not for the faint of heart.
Malcolm GladwellHard work is a prison sentence only if it does not have meaning. Once it does, it becomes the kind of thing that makes you grab your wife around the waist and dance a jig.
Malcolm Gladwell[Research] suggests that what we think of as free will is largely an illusion: much of the time, we are simply operating on automatic pilot, and the way we think and act โ and how well we think and act on the spur of the moment โ are a lot more susceptible to outside influences than we realize.
Malcolm Gladwell