Economists often talk about the 80/20 Principle, which is the idea that in any situation roughly 80 percent of the โworkโ will be done by 20 percent of the participants. In most societies, 20 percent of criminals commit 80 percent of crimes. Twenty percent of motorists cause 80 percent of all accidents. Twenty percent of beer drinkers drink 80 percent of all beer. When it comes to epidemics, though, this disproportionality becomes even more extreme: a tiny percentage of people do the majority of the work.
Malcolm GladwellThe answer is that the success of any kind of social epidemic is heavily dependent on the involvement of people with a particular and rare set of social gifts.
Malcolm GladwellGiants are not what we think they are. The same qualities that appear to give them strength are often the sources of great weakness.
Malcolm GladwellConsistency is the most overrated of all human virtues... I'm someone who changes his mind all the time.
Malcolm Gladwell