Radio stations have constructed a narrow door[way], and that's because they don't understand how complex and paradoxical our snap judgments are. It's hard to measure new songs.
Malcolm GladwellTo build a better world we need to replace the patchwork of lucky breaks and arbitrary advantages today that determine success--the fortunate birth dates and the happy accidents of history--with a society that provides opportunities for all.
Malcolm GladwellThe Band-Aid solution is actually the best kind of solution because it involves solving a problem with the minimum amount of effort and time and cost.
Malcolm GladwellClear writing is universal. People talk about writing down to an audience or writing up to an audience; I think that's nonsense. If you write in a way that is clear, transparent, and elegant, it will reach everyone.
Malcolm Gladwell