There are some people, who I'll charitably call snobs, who are dismissive of any conversation that doesn't begin with the full level of complexity. That's just not how the world works.

Character isn't what we think it is or, rather, what we want it to be. It isn't a stable, easily identifiable set of closely related traits, and it only seems that way because of a glitch in the way our brains are organized. Character is more like a bundle of habits and tendencies and interests, loosely bound together and dependent, at certain times, on circumstance and context.

If you look at the careers of great entrepreneurs and you look at the moment they took their plunge, the plunge is rarely a great financial or material risk, it’s a social risk. At the moment they started their new businesses, everyone around them said ‘you’re an idiot’.

If you're in business it's both a promise and a warning. It says that sometimes little things can cause some little guy to have an overnight success.

The trick to finding ideas is to convince yourself that everyone and everything has a story.

Of the great entrepreneurs of this era, people will have forgotten Steve Jobs.

The answer is that we are not helpless in the face of our first impressions. They may bubble up from the unconscious - from behind a locked door inside of our brain - but just because something is outside of awareness doesn't mean it's outside of control.