I became convinced that knowing lots of people was kind of skill, something that the diligent can overcome.

I became convinced that knowing lots of people was kind of skill, something that the diligent can overcome.

Starting epidemics requires concentrating resources on a few key area. The Law of the Few says that Connectors, Mavens, and Salesman are responsible for starting word-of-mouth epidemics, which means that if you are interested in starting a word-of-mouth epidemic , your resources ought to be solely concentrated on these three groups. No one else matters.

Asian culture has a profoundly different relationship to work. It rewards people who are persistent.

My writing model is my mother, who is a writer as well. She always valued clarity and simplicity above all else. If someone doesn't understand what you're writing, then everything else you do is superfluous. Irrelevant. If any thoughtful, curious reader finds what I do impenetrable, I've failed.

Ideas and products and messages and behaviors spread just like viruses do.

People who bring transformative change have courage, know how to re-frame the problem and have a sense of urgency.