You can't keep pursuing pop success, and chasing the past.

On my Instagram, I'm always keeping a record of things being pulled down in Soho and shutters being closed. Every city - and London more than anywhere - has got to be a vibrant mix of all different things. We can't allow it to become a monoculture.

These days i tend to use one project I do as a kind of offshoot to the next.

Knowing what I knew about Russia, as much as I loved the music and was fascinated by the songs and the whole idea of it, I knew it would be a very lengthy and frustrating process.

That's what I like to do, I like to make songs.

The way the business things work in Russia is you have to meet people, you have to go through a certain amount of etiquette and business things are done just simply by a shake of the hand and whether they like you or not.

I think there's always been singers like that and i've done my fair share of cheese as well.