No one should expect building a new high-growth, software-powered company in an established industry to be easy. It's brutally difficult.

In short, software is eating the world

There is the opportunity to do more and better if you're smaller and more nimble.

China is very entrepreneurial but has no rule of law. Europe has rule of law but isn't entrepreneurial. Combine rule of law, entrepreneurialism and a generally pro-business policy, and you have Apple.

So I came from an environment where I was starved for information, starved for connection.

One of the advantages of moving quickly is if you do something wrong you can change it.

With lower start-up costs and a vastly expanded market for online services, the result is a global economy that for the first time will be fully digitally wired - the dream of every cyber-visionary of the early 1990s, finally delivered, a full generation later