Make ethical choices in what we buy, do, and watch. In a consumer-driven society our individual choices, used collectively for the good of animals and nature, can change the world faster than laws.

Without close and reciprocal relationships with other animal beings, we're alienated from the rich, diverse, and magnificent world in which we live.

Make ethical choices in what we buy, do, and watch. In a consumer-driven society our individual choices, used collectively for the good of animals and nature, can change the world faster than laws.

A reduction of meat consumption by only 10% would result in about 12 million more tons of grain for human consumption. This additional grain could feed all of the humans across the world who starve to death each year- about 60 million people!

Humans are a part of nature, not apart from nature.

Lacking a shared language, emotions are perhaps our most effective means of cross-species communication. We can share our emotions, we can understand the language of feelings, and that's why we form deep and enduring social bonds with many other beings. Emotions are the glue that binds.

Let us remember that animals are not mere resources for human consumption. They are splendid beings in their own right, who have evolved alongside us as co-inheritors of all the beauty and abundance of life on this planet