Make ethical choices in what we buy, do, and watch. In a consumer-driven society our individual choices, used collectively for the good of animals and nature, can change the world faster than laws.

Animals are not property or "things" but rather living organisms, subjects of a life, who are worthy of our compassion, respect, friendship, and support.

Humans are a part of nature, not apart from nature.

Compassion begets compassion, cruelty begets cruelty. What we give we will ultimately receive. Nonhumans help make us human. They teach us respect, compassion, and unconditional love. When we mistreat animals, we mistreat ourselves. When we destroy animal spirits and souls, we destroy our own spirits and souls.

Let us remember that animals are not mere resources for human consumption. They are splendid beings in their own right, who have evolved alongside us as co-inheritors of all the beauty and abundance of life on this planet

Many animals experience pain, anxiety and suffering, physically and psychologically, when they are held in captivity or subjected to starvation, social isolation, physical restraint, or painful situations from which they cannot escape. Even if it is not the same experience of pain, anxiety, or suffering undergone by humans- or even other animals, including members of the same species- an individual's pain, suffering, and anxiety matter.

All animals, including humans, have a right to lives of dignity and respect, without forced intrusions.