Make ethical choices in what we buy, do, and watch. In a consumer-driven society our individual choices, used collectively for the good of animals and nature, can change the world faster than laws.

A reduction of meat consumption by only 10% would result in about 12 million more tons of grain for human consumption. This additional grain could feed all of the humans across the world who starve to death each year- about 60 million people!

Animals are not resources or property with whom we can do what we please, their lives matter very much, and they should be firmly entrenched in our moral community. Accepting the notion of ‘animal guardian’ to replace ‘pet owner’ will go a long way towards making the lives of our companions much better and richer.

Without close and reciprocal relationships with other animal beings, we're alienated from the rich, diverse, and magnificent world in which we live.

All animals, including humans, have a right to lives of dignity and respect, without forced intrusions.

When animals express their feelings they pour out like water from a spout. Animals' emotions are raw, unfiltered, and uncontrolled. Their joy is the purest and most contagious of joys and their grief the deepest and most devastating. Their passions bring us to our knees in delight and sorrow.

Humans are a part of nature, not apart from nature.