Ideally, what you would like to have eventually is such a unique and identifiable brand that when someone says 'Indiana State University,' they know exactly what that means. And that takes a long time coming.

Be comfortable with who you are', reads the headline on the Hush Puppies poster. Are they mad? If people were comfortable with who they were, they'd never buy any products except the ones they needed, and then where would the advertising industry be?

There's nothing remotely interesting to me about marketing music as a product.

You can't get away from who you are I guess.

Ideally, what you would like to have eventually is such a unique and identifiable brand that when someone says 'Indiana State University,' they know exactly what that means. And that takes a long time coming.

The turning point for me was when the Supreme Court installed Bush in 2000, even though he got half a million votes less nationally than Gore. It was nothing more than a bloodless coup and that's when I really started paying attention.

I also spend a lot of time on political blogs, and music blogs getting things for my radio show.