Life is a fashion show, the world is your runway.

I do think that in order for a company to be interesting to the investment community, there needs to be a plan; there needs to be a bigger retail footprint. There needs to be this idea - DNA, lifestyle, words I hate.

When I started working, the big models were people like Naomi Campbell and Kate Moss. It was a time when there were models who had real personalities and individuality.

I think of many people and no one as a muse. I love the way Sofia looks always, and I love the way Kim looks always. Fashion may be part of their world, but it's not their whole life. It's not everything.

I'd like to believe that the women who wear my clothes are not dressing for other people, that they're wearing what they like and what suits them. It's not a status thing.

I don't think there is just one Louis Vuitton woman. That is why, for the fall/winter 2011 show, I loved the idea of lots of different characters - a wife, a mistress, a girlfriend - stepping out of the row of hotel elevators.

I create the concept, which for me is about deciding upon the right girl and the right 'spirit', and thinking of all the things that visually describe her. It's just like putting together a fashion show; for me, that starts with the spirit and the girls as well.