When you design a dress you ask yourself, would woman like it or no. It's much more of a creative process, not a research or trying to make somethings that sells or appeals. I hope that it will appeal to somebody, but it isn't what drives me.

I think scent is sensual. I guess evoking a mood or a spirit is key, and I think with the women's fragrances we have evoked different types, moods or sensibilities of a woman - whether it's Daisy with the sweetness and the innocence or Lola which is more provocative, sexy and sultry.

Clothes mean nothing until someone lives in them.

The thing I most love and hate about fashion is that it changes all the time. But I don't think I or anyone else can singlehandedly get rid of hooker style. Popular taste isn't great by definition. It's just popular.

To me, beauty and makeup and color is like the finishing touch on everything.

I guess when I look over my shoulder at other designers, I feel like people are so definitive. It's so clear to me what their aesthetic is, what they're projecting. And I look at my own work and I think, Who could ever decipher what the hell is going on?

For people that don't have any interest in the psychology of nuance, who need everything to be in their face, who don't want to analyze... those aren't the people I romanticize about dressing.