When I started working, the big models were people like Naomi Campbell and Kate Moss. It was a time when there were models who had real personalities and individuality.

I don't think there is just one Louis Vuitton woman. That is why, for the fall/winter 2011 show, I loved the idea of lots of different characters - a wife, a mistress, a girlfriend - stepping out of the row of hotel elevators.

I'd like to be invisible. To be anonymous and see things for what they really are. The truth may be painful but it's probably useful!

But the customer is the final, final filter. What survives the whole process is what people wear. I'm not interested in making clothes that end up in some dusty museum.

I go to the gym every morning for a couple of hours, then I come to work, whatever is on the plate for the day, I do it. I don't ask many questions, I go where I am told to.

Whether it's an $11 flip-flop or a $2 key ring or a $2,000 dress, they're all done with integrity. They're all done with a design sense. As long as the creativity exists, then I don't think it's a sellout. A sellout is putting your name on any piece of crap and then expecting people to buy it because it's got your name on it.

Art critics are like every other critic.