I create the concept, which for me is about deciding upon the right girl and the right 'spirit', and thinking of all the things that visually describe her. It's just like putting together a fashion show; for me, that starts with the spirit and the girls as well.
Marc JacobsI always wanted to be a fashion designer so I just have to remember that as long as I'm doing it I'm living the dream.
Marc JacobsI think scent is sensual. I guess evoking a mood or a spirit is key, and I think with the women's fragrances we have evoked different types, moods or sensibilities of a woman - whether it's Daisy with the sweetness and the innocence or Lola which is more provocative, sexy and sultry.
Marc Jacobs